Rothco and Boys+Girls Bag 14 Awards at D&AD and The Caples Awards
May 28, 2021
With the annual awards season in the global advertising industry underway, two Irish agencies – Rothco, part of Accenture Interactive and Boys+Girls – have bagged a total of 14 awards between them in both the D&AD Awards and The Caples which were live-streamed this week.
In the D&AD Awards, Rothco took home three Graphite Pencils and three Wood Pencils for its ‘Saylists’ initiative, a collaboration with Warner Music and Apple Music that uses a custom algorithm aimed at augmenting speech therapy for young people with speech difficulties.