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Winners of Inaugural Effie Awards Ireland 2021 Announced adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
Awards and Events 5 Add to collection The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio Boys+Girls, the branded entertainment agency was last night awarded a prestigious Yellow Pencil at the D&AD Awards in London for their work with Swim Ireland. The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio and the Graphite Pencil was awarded for Commercials Over 30 Seconds in Radio & Audio. The ad in question was created last summer for Drowning Prevention Week for Swim Ireland. It features a young child crying out to their father - “Daddy! Daddy! Look at me!” The simple phrase is repeated over and over with the message at the end warning parents to never look away while their child is in the water. It’s a hugely important message delivered in a powerful and impactful way. Rory Hamilton chief creative officer at Boys + Girls says they are delighted with the win, “This is a massive a ....
Rothco and Boys+Girls Bag 14 Awards at D&AD and The Caples Awards May 28, 2021 With the annual awards season in the global advertising industry underway, two Irish agencies – Rothco, part of Accenture Interactive and Boys+Girls – have bagged a total of 14 awards between them in both the D&AD Awards and The Caples which were live-streamed this week. In the D&AD Awards, Rothco took home three Graphite Pencils and three Wood Pencils for its ‘Saylists’ initiative, a collaboration with Warner Music and Apple Music that uses a custom algorithm aimed at augmenting speech therapy for young people with speech difficulties. ....
If the pandemic has taught us anything, it’s the futility of having two strategies on one island. While islands such as New Zealand and Taiwan have kept the virus under control, the lack of alignment on either side of the border in Ireland did not help curtail the disease. Ian Marshall, a beef farmer from Markethill in Co Armagh, and a former president of the Ulster Farmers’ Union, knows all about the importance of alignment between the two jurisdictions. “It’s difficult if you have a policy that stops halfway across the field and then introduce a different policy in the other half,” he told Ulster Business. ....