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Boys + Girls Win Two Prestigious D&AD Pencils for Swim Ireland Client

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The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio
Boys+Girls, the branded entertainment agency was last night awarded a prestigious Yellow Pencil at the D&AD Awards in London for their work with Swim Ireland. The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio and the Graphite Pencil was awarded for Commercials Over 30 Seconds in Radio & Audio.
The ad in question was created last summer for Drowning Prevention Week for Swim Ireland. It features a young child crying out to their father - “Daddy! Daddy! Look at me!” The simple phrase is repeated over and over with the message at the end warning parents to never look away while their child is in the water. It’s a hugely important message delivered in a powerful and impactful way. Rory Hamilton chief creative officer at Boys + Girls says they are delighted with the win, “This is a massive a ....

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D&AD 2021 award winners showcase "social purpose"

This year, the awards included three Black Pencils and touched on issues ranging from transgender and nonbinary rights to Black Lives Matter. ....

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D&AD has revealed the winners of its 2021 Awards

Libresse’s Wombstories campaign and a Mastercard credit card that allows non-binary people to use their chosen names are among the Black Pencil winners. ....

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D&AD announce 3 Black Pencil winners alongside 231 Culture, Design and Impact winners

May 28 2021, 10:16 am | BY Kim Shaw | No Comments
Following the second of two digital ceremonies, today, D&AD has announced three Black Pencil winners, alongside the President’s Award and the remaining Pencil winners across the Culture, Design and Impact categories.

Some standout winners across these categories from the APAC region include:
A Yellow Pencil winning entry in the Book Design category for Chemical Industry Press’ ‘Stories Hidden in Chinese Characters’ for Chemical Industry Press (China)
Yellow Pencil winning entry in the Branding category for Dentsu Tokyo’s ’47 Internship’ for En-courage (Japan)
A Yellow Pencil Winning Entry in the Digital Design category for Clemenger BBDO Wellington / Clemenger BBDO New Zealand’s ‘Voice of Racism’ for New Zealand Human Rights Commission (New Zealand) ....

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Rothco and Boys+Girls Bag 14 Awards at D&AD and The Caples Awards

Rothco and Boys+Girls Bag 14 Awards at D&AD and The Caples Awards
May 28, 2021
With the annual awards season in the global advertising industry underway, two Irish agencies – Rothco, part of Accenture Interactive and Boys+Girls – have bagged a total of 14 awards between them in both the D&AD Awards and The Caples which were live-streamed this week.
In the D&AD Awards, Rothco took home three Graphite Pencils and three Wood Pencils for its ‘Saylists’ initiative, a collaboration with Warner Music and Apple Music that uses a custom algorithm aimed at augmenting speech therapy for young people with speech difficulties. ....

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