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Indian agencies bring home 4 Graphite and 5 Wood Pencils at the D&AD awards
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Boys+Girls signs up to By the Network
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Boys+Girls Joins Global Network for Independent Agencies
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Awards and Events 5 Add to collection
The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio
Boys+Girls, the branded entertainment agency was last night awarded a prestigious Yellow Pencil at the D&AD Awards in London for their work with Swim Ireland. The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio and the Graphite Pencil was awarded for Commercials Over 30 Seconds in Radio & Audio.
The ad in question was created last summer for Drowning Prevention Week for Swim Ireland. It features a young child crying out to their father - “Daddy! Daddy! Look at me!” The simple phrase is repeated over and over with the message at the end warning parents to never look away while their child is in the water. It’s a hugely important message delivered in a powerful and impactful way. Rory Hamilton chief creative officer at Boys + Girls says they are delighted with the win, “This is a massive achievement f