PropertyGuru's brand and consumer marketing lead exits, new director of brand role created
Details
26 January 2021
PropertyGuru Group's director, brand and consumer marketing, Meenakshi Shunmugham, is stepping down from her role after close to eight years. She (pictured above) first joined in 2016 as head, brand and corporate communications for the group and took on the role of head, brand and consumer marketing before being promoted to her current role, overseeing Singapore, Indonesia, and Thailand.
Among her list of achievements at PropertyGuru include spearheading its first-ever brand refresh in 2018, conceptualising and rolling out the Own Your Home programme in Malaysia, and leading a region-wide initiative #LoveHome early last year, her LinkedIn said. She also conceptualised and launched a branding campaign for PropertyGuru Finance in late 2020, with the theme "perfectly matched, under one roof". Before heading over to PropertyGuru, Shunmugham was with Brillant Agency for more than three years, last helming the role as business director and brand strategist. She also worked at Singapore University of Social Sciences, and BBDO Asia.