Pepsi's In-house Content Leader On The Secret Of 'making Cool Shit' With Agency Partners

As the beverage category grows increasingly crowded, industry mainstay PepsiCo Beverages is investing in hybrid models of marketing and communications and eyeing the promise of web3. Lou Arbetter, the vice-president of content and production at PepsiCo Beverages North America, explains what success looks from his vantage point.

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