NutraIngredients-USA Awards: What are our judges looking for?
With three weeks left until the closing date for entries for the NutraIngredients-USA Awards 2021, we’re often asked about the judging process, so here’s what you need to know…
Obviously, the criteria are slightly different for each category, but overall we can break it down four ways:
1) Can you show us that there is a genuine consumer demand?
2) Do you have solid scientific evidence to demonstrate a unique nutritional solution to this need or problem?
3) Can you also demonstrate commercial success and engagement from your core target market(s)?
4) What gives your entry the ‘X factor’? What makes it stand out from the crowd?