It's there to support this new suite of ai products that the company is calling apple intelligence, which will allow users to use text, to create images, even emojis. We are also set to see a big upgrade to siri, the boy upgrade to siri, the voice assistant that apple first acquired back in 2010. The thing is though, this suite of products, apple intelligence, will not be available at least not for now, in the eu. Apple experience is a bit of a dustup with regulators there over the implications of the digital markets act. The products will however be available in the uk. Nabila popal from idc explained. There was a lot of negative sentiment at the beginning of the year as to why apple hadn't dived into it when any other company had. A lot of criticism from the market and about how if apple is behind, how the models not as advanced as the others, but this is a really huge step forward because consumers are still uncertain about what ai is and what it can do for them and the way apple has told the story, they've done what they do best, right? given a really compelling consumer story about what apple intelligence can do for them and how it can enhance lives. This is definitely baby steps but it's an excellent first step in a very long run game for apple. Huawei launched a new smartphone. How does the competition stack up? fix, smartphone. How does the competition stack up? a lot auoin competition stack up? a lot going on — competition stack up? a lot going on. Samsung competition stack up? a lot going on. Samsung doing. Going on. Samsung doing marketing about searches, google devices. So there is a lot of ai features that have already been in the market, with the android players. But what apple does really well, they don't focus on the details but how it can enhance your life, and why you need the latest device with all the bells and whistles. The staggered approach with apple intelligence. In terms of convincing the consumers they need this, it looks like some time, this is round one. I don't see a wave of upgraders, people rushing into getting the iphone 16, but people rushing into getting the iphone16, but we might see a big jump next year. These language roll—outs. Hopefully all the issues with eu regulations, and importantly their place in china. We expect a big bump for apple next year. An anti—trust lawsuit — focused on google's dominance when it comes to online advertising — began in the us on monday. The case threatens one of the technology giant's largest revenue streams. The usjustice department alleges that monopoly tactics are driving these gains. Google has rejected this and said it faces stiff competition from the likes of microsoft and tiktok. Staying with the us, investors watching kamala harris and donald trump going head—to—head talking about the cost of living and trade policies. The chief investment officer at deutsche bank international private bank gave us a sense of what to expect. That's 55 days to election date so it's clearly a big focus at the moment to see both candidates take up against each other in terms of content, and in terms of style. That's the first time both of these candidates will be seen so there will be a lot of scrutiny on that. The full expectation that of course kamala harris will offer the voter a choice, being able to reflect back on the first presidency trump had in the past, events that unfolded during the time — we had covid here to deal with, we had trade tariffs being imposed, january 6th insurrection going on, that is one thing that's expected to happen, but on the other side trump's expected to reflect back on her achievements during the biden administration, some of her liberal agendas. Interesting to watch that debate. . . . ,. , , interesting to watch that debate. . . . . , ,. , debate. Kamala harris will want to say the _ debate. Kamala harris will want to say the economy _ debate. Kamala harris will want to say the economy has debate. Kamala harris will want to say the economy has been i to say the economy has been good under the biden administration, trump will want to say the opposite. Where do we stand at the moment with the us economy? it will be about five swing states that will decide, and everybody will put their claims down. The reality is and that's ultimately what the investors are focused on right now, we still have a fairly resilient us economy held up by the us consumer at this moment in time and we have inflation that has turned the other way. Now the fed has told us that their focus right now is on the side of the unemployment because they have a dual mandate and we were informed quite clearly that the upsides to inflation has increased but unemployment have increased. Heavy focus on these last two during next week the reality is the us economy has created less jobs than expected and also last friday we saw downward revisions to the last couple of months, so clearly now the central bank has stability direct to that picture and this is what the investors really very much concerned about because the balancing act will be, do they address 25—55, sorry 25—50 basis points because they can, because inflation is turned the other way, or the more sinister scenario behind it which is a recession which is not our base case. Prime minister alpen it will be unaided did not specify an age limit for a unaided did not specify an age limit fora ban, but unaided did not specify an age limit for a ban, but it is expected to be introduced this year by the government. Shares of trump media, which is majorly owned by the former us president, have jumped by more than 5%. They have seen heavy losses this year, falling by nearly 70% since march. The gains came after a new national poll suggested donald trump was beating his democratic rival by 1%. Donald trump has warned that he will impose even more tariffs on foreign countries if he wins november's election. But these protectionist measures may not benefit workers. That's according to a new report by the world trade organization. Our business reporter jonathanjosephs speaks to the wto's chief economist. From the ongoing disruption in the red sea to politicians and their taste for tariffs, global trade is under pressure. This report, though, is a reminder of its role dragging millions out of poverty, making the world a more equal place. Since the foundation of the wto 30 years ago, low and middle income countries have, on average, almost tripled their per capita gdp and therefore narrowed the income gap to high—income countries. So what we estimate is that up to one third of this is due to trade cost reductions, in part facilitated by the wto. But there's also a warning that some countries are still being left behind. So ijust wonder which countries, which parts of the world is that and how do we address those problems? most of them are located in africa, the middle east, latin america and the caribbean. And there's basically two risk factors that we identify — one is not being integrated into international trade sufficiently. And the other one is being integrated but being overly dependent on commodity exports. If we look at the more industrialised, wealthier countries that are putting up trade barriers at the moment, we look at the us and the eu, for example, and their action against china on electric vehicles, that's borne of concerns about losing manufacturing, losing jobs and national security concerns. Do you think the data justify those concerns? one general point i can make, if ijust look at workers now and domestic inequality protecting jobs. I mean, one thing that the report says very clearly is that protectionism is not the most effective way to help your workers. The answer is really to giving them the opportunity to benefit from international trade. And just like trade liberalisation creates winners and losers, imposing tariffs also creates winners and losers. And that's one basic reason why i think that's not the way to help workers, necessarily. One thing that isn't denting the prospects of global trade is the effective, ongoing closure of the important route that is the red sea, because of attacks on ships. After a rare fall last year, it's set to grow once again as economies around the world bounce back from energy and inflation shocks. Jonathan josephs, bbc news. And that's it for this edition of business today. Bye for now. Hey, i'mjulia with the catch—up. Tonight, idris elba meets the pm, beyonce's country snub, and a royal update. But first, scrounging around for masks and gloves and no support at all. That's how some of the health care workers, patients and bereaved families are describing their experiences of covid—19. Over 30,000 personal stories are being heard in an inquiry that's looking at what we can learn from the pandemic. Next, idris elba has teamed up with the prime minister, keir starmer, as well as police, charities and victims to tackle knife crime in the uk. Idris elba said the goal is to solve the root causes of knife crime, not just the symptoms. It was a really positive step in the right direction. I mean, what can i say? the work only begins now. We've got to keep working. Some other stories now — kensington palace has released an emotional video where the princess of wales talks about completing her chemotherapy treatment. The last nine months have been incredibly tough for us as a family. Life as you know it can change in an instant. She said she'd be taking on more public engagements too, and beyonce has been snubbed by the country music awards, even though her song texas hold em was one of the biggest country hits of the year. Fans are speaking out on x after her name didn't feature at all. And we'll leave you with 10 seconds of glowtime. That was apple's launch event for their new watch event for their new watch, headphones and the iphone16, which features a new action button, new colours, and more focus on using ai. That's it, you're caught up now. See ya. Hello and welcome to sportsday. I'm gavin ramjaun. Pathum nissanka's century guides sri lanka to a famous win over england at the oval. France are off the mark in the nations league with a 2—0 victory over belgium in lyon. And tom brady swaps the football field for the broadcast booth as the new nfl season gets under way. Hello there and welcome along to the programme. It's been a long time coming, but sri lanka have beaten england in a test for the first time in a decade after an eight—wicket victory at the oval denied the hosts a clean sweep. The tourists had pathum nissanka to thank, who blazed his way to a second test century. Our correspondent joe wilson has more. Well, in the end there were precious few alarms for sri lanka in their victory on the fourth day, england powerless in particular bowling to nissanka