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Geben Communication acquires digital marketing agency Public relations firm Geben Communication has announced its acquisition of content and influencer marketing agency Women Online. Founded in 2009 by Heather Whaling, Geben specializes in traditional and digital communication services and represents brands like Safelite AutoGlass, Walgreens and the Central Ohio Transit Authority. Women Online, founded in 2011 by Morra Aarons-Mele, is a virtual content and influencer marketing agency with a specialty in national social impact and nonprofit clients. Together the two will help brands accelerate growth and provide expertise to clients on their social impact. Whaling and Mele met through digital community TheLi.st, designed to connect high-impact women in media. Whaling was looking to grow the PR firm through an acquisition, she says, and within three months the two companies seamlessly merged. The financial terms were not disclosed. ....
Ivy Liu by MaryLou Costa Company policies to give parental leave for all genders are uncommon but those that do exist are failing to make any real impact on gender equality in the workplace, according to some business leaders who spoke to Digiday. In the U.K. campaigners have called for a complete overhaul of the SPL (shared parental leave) system and agency leaders agree: it’s time to advance the narrative independently of legislation and government support. “[SPL is] a wonderful thing that just doesn’t work most of the time,” said Dan Cullen-Shute, CEO of independent agency Creature London. “When we get to genuine equality between what people are paid and how they’re being supported, then it becomes a no-brainer.” ....
Halfpoint Images/Getty Images Heather Whaling is an author, founder of PR agency Geben Communication, and an advocate for innovative workplace policies and paid family leave programs. With the expiration of the Families First Coronavirus Response Act, many employers in the US will now no longer offer paid sick leave benefits for workers, Whaling explains. This will result in nearly 90 million Americans being forced to choose between safely following COVID-19 protocols if they get sick or securing their paycheck. Whaling says Congress should step in to secure paid leave during this time because as a critical need for families, businesses, and public health. ....