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'4 The People': ad industry letter calls for Channel 4 to stay in public ownership

'4 The People': ad industry letter calls for Channel 4 to stay in public ownership
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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Dunelm appoints Creature as its creative agency

Dunelm appoints Creature as its creative agency
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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'Paid leave is too important to be relegated to a perk in talent wars': Agencies aim to reshape shared parental leave policies


Ivy Liu
by MaryLou Costa
Company policies to give parental leave for all genders are uncommon but those that do exist are failing to make any real impact on gender equality in the workplace, according to some
business leaders who spoke to Digiday. 
In the U.K. campaigners have called for a complete overhaul of the SPL (shared parental leave) system and agency leaders agree: it’s time to advance the narrative independently of legislation and government support.
“[SPL is] a wonderful thing that just doesn’t work most of the time,” said Dan Cullen-Shute, CEO of independent agency Creature London. “When we get to genuine equality between what people are paid and how they’re being supported, then it becomes a no-brainer.”  ....

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