Geben Communication acquires digital marketing agency Public relations firm Geben Communication has announced its acquisition of content and influencer marketing agency Women Online. Founded in 2009 by Heather Whaling, Geben specializes in traditional and digital communication services and represents brands like Safelite AutoGlass, Walgreens and the Central Ohio Transit Authority. Women Online, founded in 2011 by Morra Aarons-Mele, is a virtual content and influencer marketing agency with a specialty in national social impact and nonprofit clients. Together the two will help brands accelerate growth and provide expertise to clients on their social impact. Whaling and Mele met through digital community TheLi.st, designed to connect high-impact women in media. Whaling was looking to grow the PR firm through an acquisition, she says, and within three months the two companies seamlessly merged. The financial terms were not disclosed.