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Who holds the TV remote in India? Women give it up around 7 pm to men, study shows A recent survey of urban Indian households showed that more and more Indian men are taking over the remote control especially during primetime. Priyam Marik 11 April, 2021 8:30 am IST Text Size: A+ The rapid growth of smartphones and internet in India aside, television remains a ubiquitous feature of most Indian households. But it’s a shared commodity in most homes. So, who exactly watches television in Indian families and when? Essentially, who holds the TV remote? The answer can tell us a lot about how television in India has evolved, both in terms of content and target audience. ....
Broadcasters know to consciously plan for the upheaval caused by the IPL. 06 Apr, 2021 - 08:45 AM IST | By Shikha Singh MUMBAI: The countdown to the country s biggest cricketing extravaganza, the Indian Premier League (IPL), has begun. Any doubts about the popularity of the IPL can be laid to rest if the viewership of the thirteenth edition of the tournament is taken into account. According to BARC, IPL 13 viewership grew by 23 per cent compared to the preceding edition, with overall 400 billion viewing minutes. Meanwhile, GECs are lining up new fiction and non-fiction properties to counter this Goliath. However, experts believe that the whole television ecosystem is so accustomed to this phenomenon that it will hardly make any difference. Broadcasters are used to devising strategies in advance to compete against the IPL for eyeballs and ad revenue. ....
All under control! 56% men controlled the TV remote from 7-11pm in 2020 businesstoday.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesstoday.in Daily Mail and Mail on Sunday newspapers.
The tool has been launched in nine languages. 16 Mar, 2021 - 02:29 PM IST | By indiantelevision.com Team MUMBAI: With the audience slowly returning to movie theatres post the Covid2019 pandemic, media consulting firm Ormax Media has announced the relaunch and expansion of its film campaign tracking and box office forecasting tool Ormax Cinematix (OCX). OCX was launched in 2010 for the Hindi film industry, and expanded to cover the Hollywood sector in India in 2014. In its new avatar, OCX will track theatrical films in nine language, namely Hindi, English, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi and Bengali. OCX uses consumer research across India to measure the performance of upcoming film releases on three parameters: Buzz, Reach & Appeal. A statistical model uses these parameters to estimate the First-Day Box Office (FBO), a forecast of the opening day collections of all the films being tracked by the tool. Over the last few years, ....
Ormax launches film campaign tracking and box office forecasting tool adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.