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Will brands warm up to UEFA Euro 2020 in India? With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts by Updated: May 24, 2021 9:29 AM The upcoming UEFA Euro 2020 tournament is both an opportunity and a challenge for Sony Pictures Networks India (SPNI), the official broadcast partner of the tournament in India. It is an opportunity because there is a dearth of top-quality live sports content with the Indian Premier League (IPL) getting suspended mid-way due to the rise in Covid-19 cases in the country. The property is a challenge for the network since it is happening at a time when the advertising market is subdued and the mood across the country is sombre. ....
Broadcasters know to consciously plan for the upheaval caused by the IPL. 06 Apr, 2021 - 08:45 AM IST | By Shikha Singh MUMBAI: The countdown to the country s biggest cricketing extravaganza, the Indian Premier League (IPL), has begun. Any doubts about the popularity of the IPL can be laid to rest if the viewership of the thirteenth edition of the tournament is taken into account. According to BARC, IPL 13 viewership grew by 23 per cent compared to the preceding edition, with overall 400 billion viewing minutes. Meanwhile, GECs are lining up new fiction and non-fiction properties to counter this Goliath. However, experts believe that the whole television ecosystem is so accustomed to this phenomenon that it will hardly make any difference. Broadcasters are used to devising strategies in advance to compete against the IPL for eyeballs and ad revenue. ....