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Broadcasters know to consciously plan for the upheaval caused by the IPL.
06 Apr, 2021 - 08:45 AM IST | By Shikha Singh
MUMBAI: The countdown to the country s biggest cricketing extravaganza, the Indian Premier League (IPL), has begun. Any doubts about the popularity of the IPL can be laid to rest if the viewership of the thirteenth edition of the tournament is taken into account. According to BARC, IPL 13 viewership grew by 23 per cent compared to the preceding edition, with overall 400 billion viewing minutes.
Meanwhile, GECs are lining up new fiction and non-fiction properties to counter this Goliath. However, experts believe that the whole television ecosystem is so accustomed to this phenomenon that it will hardly make any difference. Broadcasters are used to devising strategies in advance to compete against the IPL for eyeballs and ad revenue.
In terms of marketing and promotions, maximum resources are allocated to TV slots.
05 Mar, 2021 - 09:06 AM IST | By indiantelevision.com Team
MUMBAI: In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted IN10 Media has expanded – from television (Epic), to OTT platforms (Epic On and Docubay), and even a production house (Juggernaut) in its kitty.
After establishing its linear broadcast channels in their respective genres, Epic, Filamchi, Gubbare and ShowBox, the In10 Media Network is all set to foray into the Hindi GEC market with Ishara. Five original shows debuting as part of the channel’s inaugural line-up include mythological masterpiece
The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.
Most of the leading broadcasters recently launched new fiction and reality shows.
27 Feb, 2021 - 08:49 AM IST | By Shikha Singh
MUMBAI: Although
Bigg Boss 14 couldn t garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics. The marquee property will be replaced by dance reality series Dance Deewane 3, with Madhuri Dixit, Tushar Kalia and Dharmesh presiding as judges. Raghav Juyal has replaced Arjun Bijlani as the host of the dance reality show, which will premiere on 27 February.
The channel’s new fiction serial Bawara Dil, premiered on 22 February at 10.30 pm, the latest in a string of fiction offerings post-lockdown; this includes