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July 27 2021, 9:21 am | BY Ricki Green | 7 Comments Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia.
Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is more visually desirable and innovative. The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. ....
Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean July 27, 2021 9:29 Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia. The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month. In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. After the dog barks at the robots, they drive away and vanish. Kevin Goult, Hyundai Australia chief marketing officer, said: “This truly is a flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.” ....
February 11, 2021 10:10 Hyundai’s first-ever eight-seater SUV, the Palisade, is the subject of a new campaign created with Innocean Australia. The campaign centres around the theme of busy parents using car trips as an opportunity to spend time with their fast-growing teenagers, summed up by the ‘Kidult Approved’ messaging. Across the hero and supplementary TVCs, the Hyundai Palisade is shown as the ultimate space to spend time with the kids, even as they quickly become ‘Kidults’. ADVERTISEMENT The ‘Kidults’ are shown to be literally transforming before the eyes of a mum as she worries about them growing up too fast. The various luxury features of the Palisade are the one thing she doesn’t need to worry about. ....
The soothing qualities of the Santa Fe make terrors into angels January 20, 2021 10:26 The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign. Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir. Hyundai Australia chief marketing officer, Kevin Goult, wanted to kick-off a year of new launches with a bang. “With a significant number of new product launches in 2021 we‘re starting the year as we intend to finish it, with spectacular creative that pushes the Hyundai brand forward. The new Santa Fe model is up first. It’s more grown up, more premium, and more technologically advanced than ever before, just like the Hyundai marketing team and its agencies,” he said. ....
Intelligently designed, the new Santa Fe turns fisticuffs into a song of joy. Hyundai has launched a campaign for the new Santa Fe, bringing peace to family travel. The campaign was created by Innocean Australia. The spot features siblings coming dangerously close to blows in the back of mom and dad’s Santa Fe. It’s a moment all kids can remember. What they probably can’t remember are the looks of pure agony on their parents’ faces in front of them. But that was certainly there too. The Sante Fe brings peace. Well, that’s the idea. It’s been designed with families in mind, aiming to make everyone a little happier. There’s no guarantee the kids will start strumming the harp in the backseat, but hopefully, they’ll no longer try to kill each other. ....