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Bridging the gap between physical and digital workflows

Decision makers must evaluate how their hardware and software integrate ....

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GrowthOps Asia hires Arshad Ahamed as Regional Director of Media and Brand Strategy

GrowthOps Asia hires Arshad Ahamed as Regional Director of Media and Brand Strategy
campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.

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Hyundai launches new 'Kidult Approved' Palisade campaign via Innocean

February 11, 2021 10:10
Hyundai’s first-ever eight-seater SUV, the Palisade, is the subject of a new campaign created with Innocean Australia.
The campaign centres around the theme of busy parents using car trips as an opportunity to spend time with their fast-growing teenagers, summed up by the ‘Kidult Approved’ messaging.
Across the hero and supplementary TVCs, the Hyundai Palisade is shown as the ultimate space to spend time with the kids, even as they quickly become ‘Kidults’.

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The ‘Kidults’ are shown to be literally transforming before the eyes of a mum as she worries about them growing up too fast. The various luxury features of the Palisade are the one thing she doesn’t need to worry about. ....

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The soothing qualities of the Santa Fe make terrors into angels

The soothing qualities of the Santa Fe make terrors into angels
January 20, 2021 10:26
The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign.
Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir.
Hyundai Australia chief marketing officer, Kevin Goult, wanted to kick-off a year of new launches with a bang.
“With a significant number of new product launches in 2021 we‘re starting the year as we intend to finish it, with spectacular creative that pushes the Hyundai brand forward. The new Santa Fe model is up first. It’s more grown up, more premium, and more technologically advanced than ever before, just like the Hyundai marketing team and its agencies,” he said. ....

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The Hyundai Santa Fe Brings Peace at Last

Intelligently designed, the new Santa Fe turns fisticuffs into a song of joy.
Hyundai has launched a campaign for the new Santa Fe, bringing peace to family travel. The campaign was created by Innocean Australia.
The spot features siblings coming dangerously close to blows in the back of mom and dad’s Santa Fe. It’s a moment all kids can remember. What they probably can’t remember are the looks of pure agony on their parents’ faces in front of them. But that was certainly there too.
The Sante Fe brings peace. Well, that’s the idea. It’s been designed with families in mind, aiming to make everyone a little happier. There’s no guarantee the kids will start strumming the harp in the backseat, but hopefully, they’ll no longer try to kill each other. ....

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