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Australia s Fck The Cupcakes Ad Urges Men To Call Out Misogyny

An Australian gender equality organization, Fck The Cupcakes, supported by major marketing and advertising agencies in the country, has launched a new campaign appealing to men to be proactive in combating sexism and misogynistic beliefs.

Australia s Fck The Cupcakes Ad Urges Men To Call Out Misogyny

Australian gender equality organization Fck The Cupcakes (FTC), supported by major marketing and advertising agencies in the country, has launched a new campaign appealing to men to be proactive in combating sexism and misogynistic beliefs.

Fck The Cupcakes ask men to Be the Change in first major campaign

Fck The Cupcakes ask men to Be the Change in first major campaign
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Fck The Cupcakes unites organisations to launch initiative that empowers men to be the change

Fck The Cupcakes (FTC), an industry movement established last year to help address gender inequality, is launching its first major campaign, ‘Be the Change’, an initiative motivating men to help women drive change. FTC, led by Innocean Australia CEO, Jasmin Bedir, and a team within the agency,

No Ugly Hydrate puts ingredients front and centre in new campaign via Innocean

No Ugly wellness tonics are a range of functional health drinks, scientifically formulated in New Zealand, that help you ‘get back to gorgeous’. In its second campaign for the company, Innocean Australia is asking people to drink the ingredients, not just the brand, for the No Ugly Hydrate variant.

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