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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPGâs addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IASâs Context Control. Matterkind Singapore works closely with a well-known international school in Singapore to drive enrolment by targeting international workers and expats to sign-up for open houses. Due to the COVID-19 pandemic, the school had to shift its focus to purely digital activations, including making its open houses virtual. Matterkind Singapore was tasked with driving awareness and quality traffic to the virtual open houses. ....
Integral Ad Science hires Saurabh Khattar as India lead – sales and strategic partnerships | Digital campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.
Optus recently extended its partnership with Amobee to maximize value from its TV and BVOD investments Programmatic has become well established as a buying method in Australia because it drives greater efficiencies and control. The Drum finds out why – as traditional ad formats including television, radio and out-of-home (OOH) become digitized – more CTV operators’ inventories will become available to purchase through programmatic platforms. 60% of advertisers in Australia are already buying connected TV (CTV) inventory plan to increase their spending in 2021, eMarketer has found. This is because CTV is integral to modern media strategies as it encompasses the best of both digital video and TV precision targeting in a premium video environment. ....
Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager exchangewire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exchangewire.com Daily Mail and Mail on Sunday newspapers.
Asia Pacific countries found to have the most brand risk on digital media, led by Indonesia thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.