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Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager

Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager
exchangewire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exchangewire.com Daily Mail and Mail on Sunday newspapers.

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IAS Launches First Manga Series on Ad Verification for Japanese Marketers

Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!”
Although awareness of ad verification as a solution to media quality issues such as brand safety, ad fraud, and viewability in the digital advertising ecosystem is growing in the Japanese market, efforts to understand and implement the solution are still in its early stage. IAS aims to raise awareness and deepen understanding of ad verification by introducing the basic concepts and approaches of ad verification through Manga. IAS contributes to the transparency and soundness of the digital advertising industry through its ad verification technologies not only in Japan but to the global markets. The new Manga booklet is available for free download on the IAS website. ....

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Nissan Motor Co. Ltd. (via Public) / Nissan announces senior management appointments

Nissan announces senior management appointments
2021/03/10
YOKOHAMA, Japan - Nissan Motor Co., Ltd. today announced senior management appointments aimed to further Nissan NEXT business transformation plan supporting Nissan s progress towards profitability and its pursuit of new innovation-driven opportunities accelerating the pathway to electrified future and carbon neutrality.
The following senior management changes will be effective April 1, 2021.
In addition to his current role as chief financial officer, Stephen Ma will assume responsibility for Investor Relations, previously under Joji Tagawa senior vice president (SVP) and chief sustainability officer.
Guillaume Cartier, currently vice chairperson and SVP of marketing and sales of the AMIEO region (Africa, Middle East, India, Europe & Oceania) & president for AMI, will assume the role of chairperson of AMIEO replacing Gianluca de Ficchy. Cartier will report to vice-chief performance officer and chief qual ....

United States , Makoto Uchida , Shohei Yamazaki , Takuji Hisamatsu , Hideki Kimata , Azusa Momose , Kunio Nakaguro , Yoshihiro Kawai , Ryusuke Takahashi , Seiji Honda , Joji Tagawa , Guillaume Cartier , Takuya Nakamura , Stephen Ma , Eiji Kikuchi , Hiroki Hasegawa , Takeshi Yamaguchi , Ashwani Gupta , Carlos Servin , Naoya Fujimoto , Christian Vandenhende , Toru Ihara , Yasuhiko Obata , Manabu Sakane , Takashi Nishibayashi , Nissan China Investment Co Ltd ,

Japanese marketers name cookies, data privacy and targeted ads top concern for 2021

By Shawn Lim-20 January 2021 08:46am
Japan is expected to see a rise in mobile innovation in 2021.
Marketers in Japan have highlighted cookie deprecation, data privacy legislation, and contextual targeting as their top concerns around digital advertising for 2021.
As they come to terms with new data privacy rules, 61% of Japanese marketers feel that third party cookie deprecation remains a top challenge, according to the latest Japan Industry Pulse Report from Integral Ad Science (IAS).
“With an unprecedented number of people spending more time at home in 2020, social media and video streaming on mobile emerged as the most popular platforms for consumers in Japan, along with the growth of connected TV globally. During these challenging times, Japanese marketers are also looking for reliable solutions in a post cookie era and shifting attention to contextual targeting,” said Takeshi Yamaguchi, senior executive at IAS, Japan. ....

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Japon: un budget record pour 2021 face à la crise

Japon: un budget record pour 2021 face à la crise
challenges.fr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from challenges.fr Daily Mail and Mail on Sunday newspapers.

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