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Don't buy the pressure to track Facebook ads on iOS 14.5


Don’t buy the pressure to track Facebook ads on iOS 14.5
Last week, Apple release iOS 14.5, and with it a new feature that has sent messengers to online advertisers: for the first time, users can tell apps not to track their activity on different sites and services. To prevent this, Facebook and Instagram iOS apps warn users that tracking keeps these platforms “free”.
That is technically true; Facebook is an advertising company that earns money by displaying ads that its users click on. But the iOS 14.5 release marks the problem that Facebook can’t stop making money if it stops tracking, or worse, Apple’s App Tracking Transparency update could start charging social network users a fee. So it’s worth it to be completely clear: None of this is the case. ....

Gilad Edelman , Nicole Perrin , Ron Berman , Wharton School , University Of Pennsylvania , App Tracking Transparency , Against Apple , App Tracking , கிலாட் எடெல்மேன் , நிக்கோல் பெர்ரின் , ரோன் பெர்மன் , வார்டன் பள்ளி , பல்கலைக்கழகம் ஆஃப் பென்சில்வேனியா , செயலி கண்காணிப்பு வெளிப்படைத்தன்மை , எதிராக ஆப்பிள் , செயலி கண்காணிப்பு ,

Don't Buy Into Facebook's Ad-Tracking Pressure on iOS 14.5


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Last week, Apple released iOS 14.5, and with it a new feature that sent online advertisers scrambling: For the first time, users can tell apps not to track their activity across different sites and services. In an attempt to dissuade them from doing so, the Facebook and Instagram iOS apps are admonishing users that tracking helps keep those platforms “free of charge.”
This is technically true; Facebook is an advertising company that profits from showing ads that its users are more likely to click. But the iOS 14.5 notice also frames the issue in a way that implies Facebook can t make money if it foregoes this kind of tracking, or worse, that Apple’s App Tracking Transparency update may force the social network to start charging its users a fee. So it’s worth being absolutely clear: Neither of those is the case. ....

Gilad Edelman , Nicole Perrin , Ron Berman , University Of Pennsylvania Wharton School , App Tracking Transparency , App Tracking , கிலாட் எடெல்மேன் , நிக்கோல் பெர்ரின் , ரோன் பெர்மன் , பல்கலைக்கழகம் ஆஃப் பென்சில்வேனியா வார்டன் பள்ளி , செயலி கண்காணிப்பு வெளிப்படைத்தன்மை , செயலி கண்காணிப்பு ,