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La politique d'Apple divise par deux les revenus des développeurs, d'après le secteur de la publicité

La politique d'Apple divise par deux les revenus des développeurs, d'après le secteur de la publicité
usine-digitale.fr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from usine-digitale.fr Daily Mail and Mail on Sunday newspapers.

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Facebook pivoting toward 'privacy-enhancing' technology for targeted ads

Facebook pivoting toward 'privacy-enhancing' technology for targeted ads
appleinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from appleinsider.com Daily Mail and Mail on Sunday newspapers.

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Electronic Arts (EA) Q1 2022 Earnings Call Transcript

Operator
Good afternoon. My name is Christina, and I will be your conference operator today. At this time, I d like to welcome everyone to the Electronic Arts Q1 fiscal 2022 earnings conference call. Mr.
Chris Evenden, VP of investor relations, you may begin your conference.
Chris Evenden
Vice President of Investor Relations
Thanks, Christina. Welcome to EA s first-quarter fiscal 2022 earnings call. With me today from their homes are Andrew Wilson, our CEO; and Blake Jorgensen, our CFO and COO. Please note that our SEC filings and our earnings release are available at ir.ea.com.
In addition, we have posted detailed earnings slides to accompany our prepared remarks. Lastly, after the call, we ll post our prepared remarks, an audio replay of this call, our financial model, and a transcript. With regards to our calendar: our Q2 fiscal 2022 earnings call is scheduled for Wednesday, November 3. And as a reminder, we posted schedule of our entire fiscal year o ....

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Facebook Reportedly Researching Ways to Use Encrypted WhatsApp Messages for Targeted Advertisements

Facebook Reportedly Researching Ways to Use Encrypted WhatsApp Messages for Targeted Advertisements
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Despite iOS Privacy Features, Facebook Just Reported Record Ad Revenue

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Despite iOS Privacy Features, Facebook Just Reported Record Ad Revenue
By Tyler Lee, on 07/28/2021 18:30 PDT
Not too long ago, Apple released a new update for iOS which introduced App Tracking Transparency. Basically this gave users the option as to whether or not they want to allow apps to track them. By letting apps track them, this data can then be used to help sell more personalized and targeted ads.
Advertising
Obviously given the option, most people would disable tracking and this was one of Facebook’s concerns and how it could have an impact on their business which does rely heavily on ads. As it turns out, it was something that the company never had to worry to begin with because according to Facebook’s latest earnings, the company has actually reported record ad revenue. ....

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