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The Meetings Industry Association unveils 2021 miaList shortlist

The Meetings Industry Association unveils 2021 miaList shortlist
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Chicago Town Rolls Out New Price Marked Packs


19th April 2021
Chicago Town has added price marked packs (PMP) for two of its pizzas to help independent retailers drive volume.
Chicago Town Tiger Crust Cheese Medley and Chicago Town Tiger Crust Double Pepperoni are price marked at £3 or two for £5.
PMPs play an important role when it comes to frozen pizza, with the total PMP frozen pizza market valued at £20.8m. Chicago Town claims it is the biggest brand in the PMP frozen pizza market, with a total value of £14.6m and growing 14% year-on-year.
Rachel Bradshaw, Marketing Manager for Chicago Town, said: “Value is a longstanding trend that independents should keep at the forefront of their minds when making purchasing decisions. ....

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Bakery treats launched for Veganuary 2021


Pizza brand Chicago Town has extended its vegan portfolio with two new variants.
Enter the Vegan Deep Dish Cheeezeburger and Vegan Tomato Stuffed Crust Takeaway Smokey Bac’n and Mushroom. Available to buy now, both pizzas are registered with The Vegan Society’s Trademark.
The Vegan Deep Dish Cheeezeburger (£2.50) features a deep-dish crust with burger sauce and toppings of vegan mince, red onions, tomatoes, gherkins and mozzarella.
Its Vegan Tomato Stuffed Crust Takeaway Smokey Bac’n and Mushroom (£3.50) comprises a sauce-filled crust with toppings of smoky vegan bacon, a smoked gouda alternative, red onions and mushrooms.
“We are really excited to be expanding our vegan offering in takeaway as well as launching our first Vegan Deep Dish variant. We know that consumers love indulgent flavours in vegan pizza. Everyone can enjoy them – vegetarian, flexitarian, anyone who has a passion for pizza,” said spokesperson Rachel Bradshaw. ....

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