The NPD is billed as having the ‘perfect balance of tasty topping and crispy crust’
Dr Oetker Ristorante is hoping to challenge Goodfella’s in the freezer aisles with the launch of its first vegan pizza in the UK.
Called Margherita Pomodori (rsp: £3.69/340g), the NPD has an Italian-inspired “fresh pizzeria taste” and a fully plant-based recipe, said the brand.
It is topped with tomato sauce, grated vegan cheese, sun-dried and cherry tomatoes and a pesto-style garnish.
The pizza was billed as having the “perfect balance of tasty topping and crispy crust”, and was taste-tested by a panel of vegan and flexitarian consumers to ensure “deliciously satisfying” results, the brand added.
Pizza brand Chicago Town has extended its vegan portfolio with two new variants.
Enter the Vegan Deep Dish Cheeezeburger and Vegan Tomato Stuffed Crust Takeaway Smokey Bac’n and Mushroom. Available to buy now, both pizzas are registered with The Vegan Society’s Trademark.
The Vegan Deep Dish Cheeezeburger (£2.50) features a deep-dish crust with burger sauce and toppings of vegan mince, red onions, tomatoes, gherkins and mozzarella.
Its Vegan Tomato Stuffed Crust Takeaway Smokey Bac’n and Mushroom (£3.50) comprises a sauce-filled crust with toppings of smoky vegan bacon, a smoked gouda alternative, red onions and mushrooms.
“We are really excited to be expanding our vegan offering in takeaway as well as launching our first Vegan Deep Dish variant. We know that consumers love indulgent flavours in vegan pizza. Everyone can enjoy them – vegetarian, flexitarian, anyone who has a passion for pizza,” said spokesperson Rachel Bradshaw.
Source: Wholey
In the wake of another national lockdown, breakfast will be an at-home event for the foreseeable. Which makes it an opportune time to launch some on-trend plant breakfast options.
Getting in on the Instagram appetite for smoothie bowls is German start-up Wholey, which unveiled its own plant-based range (pictured). Available in Ocean, Açaí, Tropical and Dragon Fruit flavours, the frozen products are ready in seconds just by adding a splash of water.
Asda has also got more adventurous in its vegan breakfast options. As the lockdown looks set to revive appetite for baking, it has unveiled a “quick and easy to prepare” Berry and Coconut Breakfast Muffin Mix that promises to “make breakfast time more exciting”. And that’s something we’re all craving right now.
Chicago Town expands vegan portfolio with new variants Print
6th January 2021
Chicago Town has added two new variants to its vegan frozen pizza range, following the launch of its existing Vegan Tomato Stuffed Crust Sticky BBQ Jackfruit.
A Vegan Deep Dish Cheeezeburger pizza (£2.50) and a Vegan Tomato Stuffed Crust Takeaway Smokey Bac’n and Mushroom pizza (£3.50) are from this month.
Chicago Town spokesperson Rachel Bradshaw said: “We know that consumers love indulgent flavours in vegan pizza, in fact our Vegan Tomato Stuffed Crust Sticky BBQ Jackfruit is the best-selling vegan pizza on the market in 2020.
“We have created Deep Dish Cheeezeburger and Tomato Stuffed Crust Smokey Bac’n and Mushroom for our vegan pizza lovers, but know that anyone can enjoy them – vegetarian, flexitarian, anyone who has a passion for pizza.”