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The 'Godfather of Influence' Has a New Way to Be More Persuasive

That handshake signals an intent to cooperate. So not only should we begin the negotiations with a handshake, after lunch we should shake hands with our bargaining partner again, and at the start of the second day of negotiations too. We should always be signaling that intention to cooperate rather than resist so we see each other as bargaining partners rather than bargaining adversaries. Advisors can do the same thing with their clients. Always show that intention to partner with them. Speaking of the pandemic, can the science of persuasion be put to work to change the behavior of people resistant to getting the COVID-19 vaccine? 

How We're Being Manipulated Out Of Our Money – Investment Watch

Goldstone Forum | Penn Today

Goldstone Forum The Philosophy, Politics, and Economics Program presents the 20th Annual Goldstone Forum, featuring Robert Cialdini, who studies principles of persuasion. He will discuss social-norms-based messaging. For more information, visit sas.upenn.edu. Friday, April 30, 2021

One Simple Thing That Will Boost Your Credibility

HarperCollins India presents NOISE by Daniel Kahneman, Cass Sunstein & Olivier Sibony

HarperCollins India is delighted to announce the publication of the book NOISE. Most individuals show noise neglect. Leading to unfairness, inefficiency, and reduced productivity, it pervades everything from medicine, law, public health and food safety to forensic science, bail verdicts, child protection, performance reviews and personnel selection. If one wants better, more accurate outcomes for the things that matter, everybody must recognize and reduce noise. It will save money, improve public safety and health, increase fairness, and prevent avoidable errors. In NOISE, Daniel Kahneman, Cass Sunstein and Olivier Sibony explain this little-known phenomenon, why it happens so frequently, and explain how to counter it. Their findings are as fascinating as they are alarming.