HarperCollins India is delighted to announce the publication of the book NOISE. Most individuals show noise neglect. Leading to unfairness, inefficiency, and reduced productivity, it pervades everything from medicine, law, public health and food safety to forensic science, bail verdicts, child protection, performance reviews and personnel selection. If one wants better, more accurate outcomes for the things that matter, everybody must recognize and reduce noise. It will save money, improve public safety and health, increase fairness, and prevent avoidable errors. In NOISE, Daniel Kahneman, Cass Sunstein and Olivier Sibony explain this little-known phenomenon, why it happens so frequently, and explain how to counter it. Their findings are as fascinating as they are alarming.