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Bisleri reinforces its communication of safe and hygienic mineral water with new campaign


Bisleri reinforces its communication of safe and hygienic mineral water with new campaign
Conceptualised by 82.5 communications, the campaign is an effort to educate the consumer to be vigilant and choose a trusted mineral water brand like Bisleri
Mineral water brand Bisleri has launched a new 360-degree integrated campaign, ‘
Samajhdaar Bisleri Peete Hai’, to reinforce consumer trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.
Rising Star Awards 2021 Entries Open -
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The campaign is an effort to initiate and provoke the consumer to be vigilant and choose a trusted mineral water brand like Bisleri, and not just settle for any other variant that may not follow the same quality of stringent hygiene protocols. ....

Tiyasha Ray , Kapil Arora , Ankit Dubey , Samajhdaar Bisleri Peete Hai , Ankur Jain , Rajiv Rao , Villoo Daji , Sachin Ramchandani , Krishnendu Paul , Prashant Kandalkar , Vikrant Markal , Marjorie Rodrigues , Rishabha Nayyar , Ritushree Murarka , Samajhhdaar Bisleri Peete Hai , Devika Sharma , Sanjana Ghosh , Anuraag Khandelwal , Pawan Pandey , Sumanto Chattopadhyay , Denise Fernandes , Bisleri International Private , Head Of Office , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Bisleri International Pvt ,

If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?


If COVID were to get its own Do boond zindagi ke pro-vaccine ad, what should it look like?
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This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a COVID vaccine ad should look like.
Two decades ago, Amitabh Bachchan came onto our TV screens and reprimanded parents for dragging their feet on vaccinating their kids against polio. More recently, in 2015, he implored people to give their infants the Hepatitis teeka . Hepatitis se hum darrengey nahi. ladhengey, he said.
Cut to the present. The second wave of the Coronavirus is sweeping the country. Now seems like the opportune moment for the government and public health authorities to launch a high octane, mass scale, pan-India advertising campaign to help people overcome their vaccine hesitancy. ....

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The 2021 Telecommunications Power 50


Executive Deputy and Deputy Chair; Director, Office of Telecommunications, New York State Public Service Commission
The New York State Public Service Commission is the state oversight body whose mission is to ensure that utilities in New York are operating according to the letter of law and adhere to technical and safety standards. While John Howard serves as the PSC’s interim chair, Tom Congdon is responsible for overseeing the state department’s broader policy priorities, and Debra LaBelle’s Office of Telecommunications directly oversees New York’s most powerful telecommunications players. 
2. John Paul Farmer & Jessica Tisch
Chief Technology Officer; Citywide Chief Information Officer, New York City ....

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