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Bisleri's Anjana Ghosh reveals why the beverage brand floated its own e-comm platform

The mineral water brand has plans to go full throttle in its digital expansion.
12 May, 2021 - 08:51 AM IST | By Anupama Sajeet
MUMBAI:
Last year when the pandemic-induced lockdown struck Indians, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water. Soon after, it unveiled Shop.Bisleri.com an online platform where a consumer can easily access a range of Bisleri products and subscribe to get hassle-free uninterrupted supplies.
Indiantelevision.com’s Anupama Sajeet spoke to Bisleri International director – marketing & business development Anjana Ghosh to know more about the bottled water conglomerate’s drive to go digital after decades of being recognised as an on-the-go retail product and what it hopes to accomplish through it. Ghosh also shared insights on the company’s long-term expansion plans and efforts to minimise the impact of plastic waste on the environment. ....

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Bisleri's camels reinforce its hygiene proposition in new ads

Bisleriâs camels reinforce its hygiene proposition in new ads
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The new Bisleri ad campaign is an effort to provoke consumers to be vigilant and choose the brand over lookalikes.
Bisleriâs new 360-degree integrated campaign, âSamajhdaar Bisleri Peete Haiâ aims to reinforce consumersâ trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.
The campaign is an effort to provoke consumers to be vigilant and choose brand Bisleri.
The first TVC features Bisleriâs mascot Baadal and his thirsty rider. At a shop, the shopkeeper hands him a local brand of bottled water despite him asking for Bisleri. As the rider is about to drink the water, Baadal quickly intervenes and points out that what he is consuming may not be safe and directs him to a shop which sells the original Bisleri. ....

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Bisleri ad attracts censure from teachers, gets schooled on social media

MUMBAI: It is to Bisleri’s credit that to basically every vendor or person on the street in India the company’s name is synonymous with drinking water! That’s the extent to which the brand has penetrated our psyches. Nonetheless, the latest campaign by the bottled water seller has rendered itself unpalatable to some quarters! The teachers’ community of Rajasthan and Gujarat ....

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Bisleri's new campaign draws teachers' ire on social media

Bisleri s new campaign draws teachers ire on social media
Wed, Apr 28 2021 21:42 IST
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Bisleri s new campaign draws teachers ire on social media. Image Source: IANS News
Jaipur, April 28 : Bisleri has recently rolled out its new campaign Samajhdaar Bisleri Peete Hai which is not going down well with the teachers community of Rajasthan and Gujarat, who are openly criticising the campaign with a hashtag #BoycottBisleri, accusing the company of insulting the teachers with this ad.
While the company shows a teacher and a camel aiming at reinforcing consumers trust and raise awareness about the difference between the original Bisleri and counterfeit alternatives in the market, the teachers on social media are pouring their heart out alleging that such advertisements are not acceptable as they degrade the nobility of their profession. ....

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Bisleri reinforces its communication of safe and hygienic mineral water with new campaign

Bisleri reinforces its communication of safe and hygienic mineral water with new campaign
Conceptualised by 82.5 communications, the campaign is an effort to educate the consumer to be vigilant and choose a trusted mineral water brand like Bisleri
Mineral water brand Bisleri has launched a new 360-degree integrated campaign, â
Samajhdaar Bisleri Peete Haiâ, to reinforce consumer trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.
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The campaign is an effort to initiate and provoke the consumer to be vigilant and choose a trusted mineral water brand like Bisleri, and not just settle for any other variant that may not follow the same quality of stringent hygiene protocols. ....

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