Zenith introduces the Chronomaster Revival A385
January 2021
The Swiss brand is bringing back one of the earliest and most emblematic El Primero-equipped chronographs from the earliest days of the revolutionary calibre.
Zenith introduces the Chronomaster Revival A385
January 2021
The Swiss brand is bringing back one of the earliest and most emblematic El Primero-equipped chronographs from the earliest days of the revolutionary calibre.
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969 was certainly a year to remember for Zenith and would go down in the annals of watchmaking history as the year that forever changed the chronograph. It was the year that the Zenith El Primero, the world’s first automatic high-frequency chronograph, was unveiled to the world. It made its debut in three distinct stainless steel models. Among them was the A385, a tonneau-shaped steel chronograph with an eye-catching brown gradient dial, which was the first âsmokedâ dial ever to be made in the watch industry and for Zenith.
Salon QP: victim of its own success?
WATCH SHOW
March 2020
Hearst Europe, publishing giant and owner of SalonQP, has cancelled the 10-year old event, which had become a major landmark on the watch calendar. There are indications that a fine watch showcase does not fare well in a consumer lifestyle setting.
Salon QP: victim of its own success?
WATCH SHOW
March 2020
Hearst Europe, publishing giant and owner of SalonQP, has cancelled the 10-year old event, which had become a major landmark on the watch calendar. There are indications that a fine watch showcase does not fare well in a consumer lifestyle setting.
Luxury: a gilded cage for the Swiss watch industry?
February 2020
Is the watchmaking industry simply coming to the end of a 30-year revolution bent on pursuing the high-end segment as the ultimate goal? Or does the increasingly precipitous decline of volumes, including those of Swatch, the ultimate symbol of Swiss watchmaking resilience, raise the prospect of an even greater problem, which could bring the entire edifice crashing down?
Luxury: a gilded cage for the Swiss watch industry?
February 2020
Is the watchmaking industry simply coming to the end of a 30-year revolution bent on pursuing the high-end segment as the ultimate goal? Or does the increasingly precipitous decline of volumes, including those of Swatch, the ultimate symbol of Swiss watchmaking resilience, raise the prospect of an even greater problem, which could bring the entire edifice crashing down?