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This new Swatch x Omega MoonSwatch taps into 2024's biggest watch trend

Vacheron Constantin created the world's first scented concept watch

Melding the worlds of haute horlogerie, haute couture, and haute parfumerie, this timepiece features a bespoke fragrance by master perfumer Dominique Ropion that is encapsulated into the strap using cutting-edge technology.

Spring Watch Auction Results Suggest Trend Toward Dress Watches

Trends toward smaller dress watches and away from sports watches will likely stay relatively stable for the time being.

Audemars Piguet Just Dropped a Royal Oak Mini Among a Bevy of New Watches

From the new Royal Oak Mini to skeletonized 37 mm versions and a wild asymmetrical reissue, AP just slayed the spring watch season.

Swiss Watch Exports Post Surprise Jump After US Revival