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Timing the Olympic Games
By Pierre-Yves Donzé, Professor at Osaka University
April 2021
If the Olympic Games finally take place this summer in Tokyo, it won’t be Seiko that will be responsible for timekeeping (unlike the Tokyo Olympics in 1964), but Omega. For the past fifteen years or so, the Swiss manufacturer has made its participation in the Olympics a central element of its storytelling, the aim being to reinforce its historical roots as a high-precision brand. It often presents itself as the timekeeper of the Games since 1932. However, the history of the relationship between the Olympic Games and watch companies is much more complex, as the Europa Star archives show. ....

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