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Analysis-Nike's free workout apps are key to its high-end pricing strategy

Analysis-Nike s free workout apps are key to its high-end pricing strategy
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Analysis-Nike s free workout apps are key to its high-end pricing strategy
With consumers under lockdown logging into Nike s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people.
FILE PHOTO: A person wearing a protective face mask amid the outbreak of the coronavirus disease (COVID-19) walks past a Nike brand store central in Kyiv, Ukraine December 10, 2020. REUTERS/Valentyn Ogirenko
18 Dec 2020 08:11PM
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Nike to score sales increase on digital fitness demand in lockdown : CityAM

It launched campaigns such the “living room cup” at the height of lockdown in April.
The contest involved Nike-sponsored athletes, such as Cristiano Ronaldo, posting Instagram videos completing various fitness challenges and challenging their followers to beat them.
The firm also made its Nike Run Club app free, resulting in 15.4m downloads between January and November, according to Sensor Tower.
Meanwhile, the retailer’s web traffic has soared 66 per cent this year as more consumers switched to online shopping.
Michael Faherty, portfolio manager at Sielern Investment Management, told Reuters: “Early in the pandemic, Nike made in-app workouts for its Nike Training Club app free. ....

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Nike's free workout apps are key to its high-end pricing strategy

Nike s free workout apps are key to its high-end pricing strategy
FILE PHOTO: The Nike Run Club app was downloaded 15.4 million times around the world
(REUTERS)Premium
. Updated: 18 Dec 2020, 10:25 PM IST Reuters
Through its apps, Nike has information ranging from people’s height and weight to locations and browsing habits
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CHICAGO: With consumers under lockdown logging into Nike s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people.
Between January and November this year, the Nike Run Club app was downloaded 15.4 million times around the world, up 45.3% versus the same period in 2019, according to data firm Sensor Tower. The Nike SNKRS online store app was downloaded 59.5% times more than last year. ....

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Analysis: Nike's free workout apps are key to its high-end pricing strategy

Analysis: Nike's free workout apps are key to its high-end pricing strategy
reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.

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Adidas Exploring Options, Including Sale, for Reebok

Adidas Exploring Options, Including Sale, for Reebok
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