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It launched campaigns such the “living room cup” at the height of lockdown in April. The contest involved Nike-sponsored athletes, such as Cristiano Ronaldo, posting Instagram videos completing various fitness challenges and challenging their followers to beat them. The firm also made its Nike Run Club app free, resulting in 15.4m downloads between January and November, according to Sensor Tower. Meanwhile, the retailer’s web traffic has soared 66 per cent this year as more consumers switched to online shopping. Michael Faherty, portfolio manager at Sielern Investment Management, told Reuters: “Early in the pandemic, Nike made in-app workouts for its Nike Training Club app free. ....