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Cassie Alsfeld


Cassie Alsfeld
Senior Digital Marketing Advisor
Mary Caswell Alsfeld, who goes by Cassie, is a veteran of the political scene. Cassie has worked at all levels of government from presidential campaigns to party committees, from City Hall to Capitol Hill, from K Street to Main Street.
At Independent Women’s Forum, Cassie serves as senior digital marketing advisor. She writes and edits copy, develops advocacy and engagement campaigns, creates email marketing and online fundraising strategies, consults on digital strategies and messaging, and more.
Before starting her own firm, Shoreline Strategies LLC, in late 2015, Cassie served as the Senior Digital Marketing Specialist for Email at the Republican National Committee, the Senior Digital Strategist and Speechwriter at the National Republican Congressional Committee, and the Lead Digital Political Copywriter on the Romney presidential campaign. ....

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Students participate in a public relations campaign for LOPA


As part of a public relations capstone class, Manship School of Mass Communication students are working with an organization called “Students for LOPA” to raise awareness for donating and debunking myths regarding organ donors.
According to its website, LOPA (Louisiana Organ Procurement Agency) is a federally designated, not for profit organ and tissue recovery agency for the state of Louisiana. The student group’s goal is to create a public relations campaign to spread awareness and education about organ donations and to increase the number of donors from college students.
Mass communication senior Whitney Hicks said she decided to work on the organ donor project because she felt that it was an important cause. She served as the writing director for the group. ....

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2021 Louisiana Survey Shows Residents' Different Views on Race and Class


Researchers in the Public Policy Research Lab (PPRL) at LSU Manship School of Mass Communication’s Reilly Center for Media & Public Affairs have released the fourth of five reports of the 2021 Louisiana Survey. Findings show Black and white Louisianans see discrimination and racial progress very differently.
The Louisiana Survey polled 781 adult residents from across the state to find out how Louisianans view their government and its policies. The survey was conducted from January 4 to March 1, and the total sample has a +/- 6.4% margin of error.
Findings from the fourth of five reports indicate the following views on race and class in Louisiana: ....

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