Cassie Alsfeld Senior Digital Marketing Advisor Mary Caswell Alsfeld, who goes by Cassie, is a veteran of the political scene. Cassie has worked at all levels of government — from presidential campaigns to party committees, from City Hall to Capitol Hill, from K Street to Main Street. At Independent Women’s Forum, Cassie serves as senior digital marketing advisor. She writes and edits copy, develops advocacy and engagement campaigns, creates email marketing and online fundraising strategies, consults on digital strategies and messaging, and more. Before starting her own firm, Shoreline Strategies LLC, in late 2015, Cassie served as the Senior Digital Marketing Specialist for Email at the Republican National Committee, the Senior Digital Strategist and Speechwriter at the National Republican Congressional Committee, and the Lead Digital Political Copywriter on the Romney presidential campaign.