PRESS RELEASE:
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Image courtesy of Boulder Beer
FOR IMMEDIATE RELEASE February 5, 2021
COLORADO (February 5) – One of America’s oldest and most storied craft beer brands is ready to reintroduce itself. Starting this week, Boulder Beer’s new look and reimagined brand will officially hit store shelves and draft lines this week.
Founded in 1979, Boulder Beer was not just the first small and independent craft brewery in Colorado, but one of the very first in the nation. Despite many firsts such as Hazed & Infused a hazy ale launched a decade before the hazy craze Boulder Beer and its 40-year history was in jeopardy when it was announced that the brewery had planned to end distribution in October 2019 and close its brewpub last January 2020.