Milma launches milk challenge to boost sagging sales
May 21, 2021
Milk sales have reduced by half due to lockdown
The Kerala Cooperative Milk Marketing Federation, Milma, has launched a ‘Milk Challenge’ campaign to encourage people to consume more milk to boost immunity.
Through this initiative, the milk cooperative is seeking to lift the sagging levels of milk procurement and sales due to the pandemic-induced lockdown and help the hard-hit dairy farmers by increasing sales.
‘Have a little more milk, save our dairy farmers’ is the basic theme of the drive which exhorts people to boost their immunity by consuming more milk. This would also help dairy farmers in the state who find it increasingly difficult to move the commodity for procurement and sales.
Milma Chairman seeks vaccinations for its employees
The Kerala Cooperative Milk Marketing Federation (Milma) has urged the State government to administer the COVID-19 vaccine on a priority basis to Milma employees across the State, reports the Hindu.
Over 3,000 employees are engaged in the procurement and processing of milk, a high-risk, but essential service that ensures uninterrupted supply of milk to millions of households in the State, Milma said in a statement on Wednesday.
Milma chairman P. A. Balan raised the demand in separate letters to Dairy Development Minister K. Raju and Health K. K. Shylaja.