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Milma launches milk challenge to boost sagging sales
May 21, 2021
Milk sales have reduced by half due to lockdown
The Kerala Cooperative Milk Marketing Federation, Milma, has launched a ‘Milk Challenge’ campaign to encourage people to consume more milk to boost immunity.
Through this initiative, the milk cooperative is seeking to lift the sagging levels of milk procurement and sales due to the pandemic-induced lockdown and help the hard-hit dairy farmers by increasing sales.
‘Have a little more milk, save our dairy farmers’ is the basic theme of the drive which exhorts people to boost their immunity by consuming more milk. This would also help dairy farmers in the state who find it increasingly difficult to move the commodity for procurement and sales.
Milma to increase subsidy on cattle feed
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In an effort to help dairy farmers amid the COVID-19 pandemic, the Kerala Cooperative Milk Marketing Federation (Milma) has decided to increase the subsidy on cattle feed to ₹70 per bag.
A decision to this effect was taken by the Milma director board on Tuesday. Milma has been providing a subsidy of ₹40 per 50-kg bag.
The revised subsidy rates, which would be applicable from January 1, would be available for all cattle-feed brands, Milma Chairman P. A. Balan said. The step would lessen the financial difficulties faced by the dairy farmers in the State during the pandemic.