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Reprise Digital Malaysia says hello to the great outdoors in new Ford campaign

July 27 2021, 11:20 am | BY Kim Shaw | No Comments
Reprise Digital Malaysia has launched its latest campaign for the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC).

The ‘Hello Outdoors’ video series launched this week amidst Malaysia’s continued lockdown, with the first in a series of content films showing the freedom of being outdoors, and how it is missed. The scenic vistas across Malaysia and hopeful messages connect back with the Ford Ranger brand values and lifestyle.
Mandar Wairkar, Creative Director of Reprise Digital, said: “The idea behind this film stemmed from something we are all asking right now – “When can we travel again?” We know the Ford Ranger audience loves the outdoors, so the intended impact is to evoke that serenity and connection with the outdoors. That spirit of adventure and discovery. It isn’t dead, it is just grounded temporarily.” ....

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How sponsors can rethink advertising with Tokyo Olympics spectator ban

How sponsors can rethink advertising with Tokyo Olympics spectator ban
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Olympics organisers have fully banned spectators from the upcoming Olympic Games in Tokyo to curb the spread of COVID-19. The decision made on 8 July came hours after Japanese prime minister Yoshihide Suga placed Tokyo under a state of emergency until 22 August clashing with the dates on which Olympics is to be held, organisers said in an official statement on the website. Previously, Tokyo Olympic organisers banned international spectators and as of 21 June, said venues could only fill up to 50% of capacity which allowed for 10,000 domestic spectators.
Meanwhile, citizens in Japan have also urged the government to cancel the Olympics. More recently on 9 July, Japanese news agency Kyodo News said a group of citizens sought a court injunction last Friday to halt the upcoming games. ....

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