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How sponsors can rethink advertising with Tokyo Olympics spectator ban


How sponsors can rethink advertising with Tokyo Olympics spectator ban
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Olympics organisers have fully banned spectators from the upcoming Olympic Games in Tokyo to curb the spread of COVID-19. The decision made on 8 July came hours after Japanese prime minister Yoshihide Suga placed Tokyo under a state of emergency until 22 August clashing with the dates on which Olympics is to be held, organisers said in an official statement on the website.  Previously, Tokyo Olympic organisers banned international spectators and as of 21 June, said venues could only fill up to 50% of capacity which allowed for 10,000 domestic spectators.
Meanwhile, citizens in Japan have also urged the government to cancel the Olympics. More recently on 9 July, Japanese news agency Kyodo News said a group of citizens sought a court injunction last Friday to halt the upcoming games. ....

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