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July 27 2021, 11:20 am | BY Kim Shaw | No Comments Reprise Digital Malaysia has launched its latest campaign for the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC).
The ‘Hello Outdoors’ video series launched this week amidst Malaysia’s continued lockdown, with the first in a series of content films showing the freedom of being outdoors, and how it is missed. The scenic vistas across Malaysia and hopeful messages connect back with the Ford Ranger brand values and lifestyle. Mandar Wairkar, Creative Director of Reprise Digital, said: “The idea behind this film stemmed from something we are all asking right now – “When can we travel again?” We know the Ford Ranger audience loves the outdoors, so the intended impact is to evoke that serenity and connection with the outdoors. That spirit of adventure and discovery. It isn’t dead, it is just grounded temporarily.” ....
Reprise Digital has partnered on a new campaign with the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC). The ‘Hello Outdoors’ video series launched this week amidst Malaysia’s continuing pandemic lockdown, highlights the freedom of being outdoors, and how it is missed as safety precautions keep people inside. “The idea behind this film stemmed from something we are all asking right now – “When can we travel again?”,” said Mandar Wairkar, Creative Director of Reprise Digital. “We know the Ford Ranger audience loves the outdoors, so the intended impact is to evoke that serenity and connection with the outdoors. That spirit of adventure and discovery. It isn’t dead, it is just grounded temporarily.” ....