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adidas Prioritises maximum visibility with iconic Outdoor Network site


adidas first launched the
idea of
Impossible is Nothing in 2004 and relaunched the brand attitude
earlier this year, using globally
recognised personalities such as South African rugby captain Siya
Kolisi, international footballer Mo
Salah, and renowned singer songwriter
Beyoncé.
The brand was looking for a
landmark OOH site to showcase the iconic campaign, easily visible from a
distance with sufficient space for illustrator, Russell Abrahams, to unleash his creativity.
At 68m x 36m in size, Outdoor Network’s iconic cooling tower site near FNB Stadium in Nasrec, on the border of Soweto, south-west of Johannesburg, is such a site, with its ability to deliver huge impact and ensure maximum reach and visibility. ....

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PMG invests in human capital with Chris Hitchings appointment

PMG invests in human capital with Chris Hitchings appointment
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

Chris Hitchings , Provantage Media Group , கிறிஸ் ஹிசிஂக்ஸ் , ப்ரோவண்டகே மீடியா குழு ,

PMG invests in human capital with the appointment of Chris Hitchings

PMG invests in human capital with the appointment of Chris Hitchings
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

Chris Hitchings , Provantage Media Group , Media Sales , Human Capital , கிறிஸ் ஹிசிஂக்ஸ் , ப்ரோவண்டகே மீடியா குழு , மீடியா விற்பனை , மனிதன் மூலதனம் ,

Outdoor Network: Driving a Proudly South African agenda in an untransformed billboard industry


L-R: Shamy Naidu, executive director; Thulani Dumakude, group head rights and development and Mzi Deliwe, deputy CEO]
In September it will be five years since Provantage Media Group and Outdoor Network announced the merger of their respective out of home media operations, making the coming months a good time to reflect on the journey that ON has taken with PMG and how it has impacted transformation within the South African OOH sector.
At the time of that significant transaction in 2016, the balance of the shares in Outdoor Network were held by Sanlam Private Equity, but the final piece in the jigsaw fell into place in February 2020 when Provantage Media Group concluded a buy-out of Sanlam Private Equity’s minority shareholding. ....

South Africa , South African , Erik Warburg , Mzi Deliwe , Shamy Naidu , Thulani Dumakude , Cyril Ramaphosa , Outdoor Network , Provantage Media Group , Standard Bank , Sanlam Private Equity , South African Owned Level , Government Communication , Information System , Outdoor Auditors , President Cyril Ramaphosa , Proudly South African Summit , Proudly South , Proudly South African , President Ramaphosa , B Bbee , Black Ownership , Mzukisi Deliwe , Out Of Home Advertising , Shami Naidoo , வெட்கக்கேடானது நாயுடு ,

First hybrid billboard in SA offering the omni-presence of static and the flexibility of digital billboards


has strengthened its market-leading position in the South African Out of Home industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication.
In
the process it continues to set the standard in the industry, exploring new and
innovative ways of communicating through OOH.
The
hybrid billboard concept marries the benefits of static and digital OOH and is
the first of its kind in South Africa, as Outdoor Network continues to drive
innovation in the industry through solutions that are bold, iconic, impactful, and deliver tangible results ....

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