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adidas first launched the
idea of
Impossible is Nothing in 2004 and relaunched the brand attitude
earlier this year, using globally
recognised personalities such as South African rugby captain Siya
Kolisi, international footballer Mo
Salah, and renowned singer songwriter
Beyoncé.
The brand was looking for a
landmark OOH site to showcase the iconic campaign, easily visible from a
distance with sufficient space for illustrator, Russell Abrahams, to unleash his creativity.
At 68m x 36m in size, Outdoor Network’s iconic cooling tower site near FNB Stadium in Nasrec, on the border of Soweto, south-west of Johannesburg, is such a site, with its ability to deliver huge impact and ensure maximum reach and visibility. ....

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