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WATCH: Baz-Art street art agency proves 'nothing is impossible' for adidas themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities such as South African rugby captain Siya Kolisi, international footballer Mo Salah, and renowned singer songwriter Beyoncé. The brand was looking for a landmark OOH site to showcase the iconic campaign, easily visible from a distance with sufficient space for illustrator, Russell Abrahams, to unleash his creativity. At 68m x 36m in size, Outdoor Network’s iconic cooling tower site near FNB Stadium in Nasrec, on the border of Soweto, south-west of Johannesburg, is such a site, with its ability to deliver huge impact and ensure maximum reach and visibility. ....