With more consumers than ever choosing vegan cuisine, Simon Solway, UK and Ireland OOH and Retail Country Manager for Gold&Green Foods, looks at what’s driving the growing plant-based market.
Plant-based alternatives are available for so many different food types now
Plant-based food has taken the market by storm. In the last five years veganism has gone mainstream, with two percent of people actively describing themselves as vegan.
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2020 was the year everyone discovered plant-based, with new products appearing across the market, from bakery and pastries, to pizza, lattes, and even dirty burgers. The end of the year saw McDonald’s giving veganism perhaps the ultimate green flag with the launch of the McPlant menu. Analysts now predict the plant-based food market to grow by 11.9 percent by 2027 and have valued it at $74.2 billion.
Valentine s Day 2021 supermarket dine-in deals from M&S, Tesco, Morrisons, Asda and more
Enjoy a luxurious meal with your loved one
Updated (Image: Asda)
With restaurants and bars closed in England, an at-home Valentine s Day celebration will be more popular than ever.
Luckily, the majority of supermarkets are offering a dine-in deal so lovers don t have to feel like they ll be missing out on a fancy dinner.
Most of the offers come with a three-course meal and a lovely bottle of fizz or a soft drink alternative.
Here are the dine-in deals on offer especially for February 14.
Price: £15
What s included: Morrisons has launched a £15 dine-in offer, which comes with one starter, one main, two sides, a dessert and either a drink or a box of chocolates.
Tesco has delighted vegan fans by expanding it s range to include sandwiches
New range includes New York Inspired Sandwich, Tesco Plant Chef Mexican Inspired Falafel & Rice Salad and the Tesco Plant Chef No Egg & Cress Sandwich
The range includes indulgent cookies and muffins, including delightfully fluffy doughnuts and buns as well as gooey vegan version of the classic jam doughnut
Retailers have ramped up their vegan bakery ranges for Veganuary 2021.
M&S, Tesco and Aldi are among those to roll out new plant-based products during the month in which some consumers challenge themselves to adopt a vegan lifestyle.
Launches include pretzel rolls, chocolate cookies, onion bhaji wraps and pain au chocolat.
Brands have also tapped into demand for vegan bakery products. Chunk of Devon, Délifrance and Pidy are among those to have already rolled out an array of plant-based products this month.
Here’s our pick of the retailers’ vegan ranges:
Co-op
Co-op has extended its vegan bakery offering with a host of treats, including pies and a beefless wellington.
To celebrate Veganuary I have a waft around Tesco’s meat-substitute offerings. Putting aside my bemusement that vegans require food to look like meat in the first place, these plastic-wrapped offcuts