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Charlie Bigham's propelled to record year thanks to Covid-fuelled demand | News

Charlie Bigham's propelled to record year thanks to Covid-fuelled demand | News
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

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Has Covid finished off ready meals? Ready meals & soups category report 2021


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Ready meals can be a lifesaver. At the end of a hectic day, when nobody has the time or inclination to cook. Or when there’s some place to be and throwing a ready meal into the microwave is the only chance to eat. In our regular lives, the five-minute meal makes perfect sense. But in our new Zoom-calling, Netflix-watching, sourdough-baking lives?
Well, less so. That sales of chilled ready meals fell 3.6% in 2020 [Nielsen 52 w/e 5 September 2020] – one of the few casualties of a year in which grocery retail sales climbed 8% – is testament to the fact that most of us had very little to do. And all the time in the world to dust off an Ottolenghi cookbook and get experimental in the kitchen. ....

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Ready meals: Top Products 2020


By Ian Quinn2020-12-18T00:01:00+00:00
Source: Unsplash
Covid-19 has helped wipe £75m off chilled ready meals as millions of shoppers, either furloughed or working from home, picked up their pots and pans to practice their scratch cooking, and Brits made fewer trips to the supermarket.
These two factors helped drive a 3.7% value decline in fresh ready meals, the largest and most premium of the three ready meals sectors.
“Demand for ready meals purely on the basis of convenience, when an equivalent could easily be prepared from scratch, has sharply declined,” says Patrick Cairns, CEO of Charlie Bigham’s. “At the beginning of lockdown, total ready meals sales declined by more than 25%.” ....

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