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Monday, May 17, 2021 | TALKERS magazine


Key Networks announces that radio business news provider
Bloomberg Radio hits a “major benchmark in affiliate growth, with over 400 stations now carrying its business and consumer news programming, a whopping 25% growth rate in the first six months.” In late October 2020, Key Networks entered into an exclusive agreement with
Bloomberg Radio to manage all network advertising sales, affiliate sales and marketing. Global head of Bloomberg television and radio 
Al Mayers says, “The results speak for themselves. In six months, Key Networks has grown Bloomberg’s existing affiliates – including virtually all major radio groups – and added new groups and stations to our portfolio. When you combine the magic of Key Networks’ smart marketing strategies and fresh new approach to affiliations with the high-quality programming that Bloomberg offers, you can take a fully mature network and supercharge its growth.” Bloomberg’s news co ....

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Monday, May 10, 2021 | TALKERS magazine


Monday, May 10, 2021
TALKERS | May 10, 2021
Monday Memo: Was Rush the Format? As the American comeback unfolds, polls demonstrate widespread optimism. “Yet,” consultant
Holland Cooke reckons, there’s “a day-after-day negativity, a wearying sameness, among the half-dozen hosts vying for the Rush Limbaugh hours” on his affiliate stations. And in this week’s column, Cooke warns against typecasting the format as political talk: “If we learned one thing during the pandemic shutdown, it’s people’s appetite for ‘survival information.’” Read his column
Pending Business: Why Buy? Sales and marketing pro
Steve Lapa says that if you ask yourself the question: Why buy advertising on your station, you know the answers to this in your sleep. “Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the an ....

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Monday, May 3, 2021 | TALKERS magazine - "The bible of talk media." : TALKERS magazine – "The bible of talk media."


Monday Memo: Meet Meg. While syndicated shows compete to fill former
Rush Limbaugh hours, some stations are reverting to local hosts. In this week’s column, consultant
Holland Cooke introduces you to “a radio newcomer who quickly clicked.” Read it
Pending Business: The Long and Winding Road. The seller who needs to
provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. But sales and marketing pro Steve Lapa offers strategy for selling news/talk radio when your station doesn’t subscribe to a ratings service. Read it
Barry Farber, in association with  ....

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Monday, April 26, 2021 : TALKERS magazine – "The bible of talk media."


KOMO News documentary “Seattle is Dying.” He also reports regularly on Northwest issues in
The Post Millennial. He says, “I am thrilled to be joining the amazing team at KVI. If I had known how much fun this gig would be, I would have started 20 years ago. I look forward to bringing common sense ideas and a fresh take on news, politics, and the culture wars to our listeners.” KVI program director
Rick Van Cise says, “Our new afternoon host was right under our nose. What’s important to you is important to Ari. He has an engaging and entertaining perspective on local and world issues that’s enlightening and fun to hear!” ....

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