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Monday, May 10, 2021 TALKERS | May 10, 2021 Monday Memo: Was Rush the Format? As the American comeback unfolds, polls demonstrate widespread optimism. “Yet,” consultant Holland Cooke reckons, there’s “a day-after-day negativity, a wearying sameness, among the half-dozen hosts vying for the Rush Limbaugh hours” on his affiliate stations. And in this week’s column, Cooke warns against typecasting the format as political talk: “If we learned one thing during the pandemic shutdown, it’s people’s appetite for ‘survival information.’” Read his column Pending Business: Why Buy? Sales and marketing pro Steve Lapa says that if you ask yourself the question: Why buy advertising on your station, you know the answers to this in your sleep. “Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the answers vary a littl

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