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Volkswagen tackles Australians' road fears in latest Tiguan campaign via DDB Sydney


June 29 2021, 9:23 am | BY Ricki Green | 52 Comments
Volkswagen tackles road fears head on in this tongue-in-cheek horror-movie-style campaign to launch the 2021 Tiguan. The stylish new film and series of horror posters conceived by DDB Sydney parody some of the anxieties some of us have on the road; like parallel parking, giant roundabouts, and merging onto a four-lane highway.
 
And by some of us, we mean the vast majority. The campaign was based on new research revealing 79% of Australians have some kind of driving anxiety, with a whopping 59% of drivers fearing parallel parking – embarrassed of holding up traffic or worried they’ll hit another car while trying to park. ....

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Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney

Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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University of Dayton Flyer Pitch awards $137,500 in cash, support to promising start-up companies, inaugurates social venture track : University of Dayton, Ohio


Thursday May 6, 2021
University of Dayton Flyer Pitch awards $137,500 in cash, support to promising start-up companies, inaugurates social venture track
The University of Dayton Flyer Pitch competition inaugurated a new era, announcing its 2021 winners April 26 in a ceremony hosted at The Hub Powered by PNC Bank at the Dayton Arcade, awarding $137,500 in cash prizes and support, and adding a special track for boosting social ventures. 
Sponsored by PNC Bank and the Entrepreneurs Center in Dayton, the competition awarded the top prize in the startup track to illume Fit LLC, a device that allows endurance athletes to send emergency messages to predefined emergency contacts while training. illume Fit LLC was awarded a $20,000 cash prize and $25,000 of in-kind support through Ohio’s Entrepreneurial Services Provider program. ....

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Rice University, Houston Methodist launch collaboration to solve clinical problems with neurorobotics


Rice University, Houston Methodist launch collaboration to solve clinical problems with neurorobotics
Neurosurgery s history of cutting diseases out of the brain is morphing into a future in which implanting technology into the brain may help restore function, movement, cognition and memory after patients suffer strokes, spinal cord injuries and other neurological disorders. Rice University and Houston Methodist have forged a partnership to launch the Center for Translational Neural Prosthetics and Interfaces, a collaboration that brings together scientists, clinicians, engineers and surgeons to solve clinical problems with neurorobotics.
This will be an accelerator for discovery. This center will be a human laboratory where all of us neurosurgeons, neuroengineers, neurobiologists can work together to solve biomedical problems in the brain and spinal cord. And it s a collaboration that can finally offer some hope and options for the millions of people worldwide who suf ....

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