This week’s BIG move:
Novus Group delivers media insights on your phone
Media monitoring and
analysis company Novus Group has launched an app that will
deliver time sensitive media monitoring alerts and content directly to its
client’s mobile devices, wherever they are.
The app was developed in
response to the growing trend of remote working, allowing agency and corporate
clients to make informed decisions that could impact their business, in or out
of the office.
Novus Group director, Joe
Hamman, said the ability to monitor broadcast, online, print and social media
was a key tool for executives, marketing and PR professionals to gain insights
Game appoints King James Group s Cedar SA
Game Stores has appointed Cedar South Africa, a member of the King James Group, as its specialist content marketing agency.
Cedar Communications has worked closely with Game to develop an omnichannel content strategy that will see Cedar produce relevant, useful and engaging content marketing executions to bring to life the retailer s brand promise of ‘creating a better life for all’.
The content, which will primarily live on Game’s website but also be featured in-store and on the retailer’s social media channels, will showcase the variety of products in store and online, highlight the convenience of the one-stop shopping experience and reinforce the message that Game is the home of everyday low low prices.
A crisis management firm looks to have forced Eton s controversial head Trendy Hendy into wearing a tie and dumping ultra-liberal books from his shelves.
The exclusive school has been forced into the limelight recently, following the sacking of English teacher Will Knowland in November over a YouTube lecture criticising feminist thinking and the conviction of ex-teacher Matthew Mowbray for sexually assaulting three boys.
Today the Mail On Sunday has revealed how £42,500-a-year Eton has drafted in City PR firm Brunswick to help the school, and headmaster Simon Henderson, rebuild their image.
The Mail On Sunday s Charlotte Griffiths writes today: My sources say Brunswick is on board to help Henderson quash the rumours, bring unity to the school and calm down those who accuse him of eradicating traditions in favour of a woke makeover.
TALK OF THE TOWN: Crisis-hit Eton drafts top City PR firm dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.