Game appoints King James Group s Cedar SA
Game Stores has appointed Cedar South Africa, a member of the King James Group, as its specialist content marketing agency.
Cedar Communications has worked closely with Game to develop an omnichannel content strategy that will see Cedar produce relevant, useful and engaging content marketing executions to bring to life the retailer s brand promise of ‘creating a better life for all’.
The content, which will primarily live on Game’s website but also be featured in-store and on the retailer’s social media channels, will showcase the variety of products in store and online, highlight the convenience of the one-stop shopping experience and reinforce the message that Game is the home of everyday low low prices.